Searching For The Ideal Balance Between Cost and Effectiveness
Video production for use on the internet is fast becoming a necessity for business websites. Not leaving a visitor simply reading content, a video is often the difference between staying and leaving a page. According to a published study by the Wharton School of Business, “Prospects are 72% more likely to purchase a product or service when video is used, and there is a 51% greater understanding of a subject or product through video”.
In today’s economic climate, as a brick and mortar business owner, one of the
greatest challenges is figuring out how to get potential clients to spend money buying your service/product. Having a web developer and SEO consultant
working on ranking your website highly in searches is only a part of maximizing your internet presence. Once people find your site, you must to create
a mind-set in your new visitor that has them thinking, “Wow, doing business with this company is a No Brainer”.
How do you do that? Primarily trust needs to be established and using video on your site is one of the best ways to accomplish this goal. A testimonial from your best client, saying how happy they are with your product/service, gives a positive impression. One of my clients said, “After working in my industry for 15 years and seeing how customers were treated, I started my own business so our customers are treated the same way we would like to be treated. That is the un-shakable ethic which we practice every day”. This sort of message is easy with an attention grabbing three minute video.
Not every prospective client can come and see your business in person, but using video, your facility can come to them. Video will take a viewer right inside a manufacturing plant allowing them to see the entire production process, including the quality of materials and workmanship that goes into your company’s products. Video allows them to view your facilities at their convenience! Your investment is working for you 24/7!
An engaging video captures people’s attention and keeps them on your landing page, sparking their interest to look around your site and call you.
Call me today for a consultation about all your video needs